Name: Laura Adrianna Romanin
Business Founded: KLEEN is a mobile app that uses waterless cleaning technology that offers a car care concierge service for city living that comes to you, where cars are parked.
Biography: Laura Adrianna is a co-founder of KLEEN, and is set to change the way you clean your car. Book, pay and get your vehicle looking spick-and-span, all from an easy-to-use app. Forget using unnecessary amounts of water, KLEEN’s concierge-style car wash, uses as little as 16oz of water. In addition, she is a digital brand creative and strategy consultant specialising in fashion and luxury goods. She has worked with brands such as Yoox-Net-A-Porter and Petal & Grace Artistian florist to design and deliver luxury consumer experiences. In addition, she has recently been appointed as a Digital Fashion & Lifestyle Editor reporting on Fashion, Tech & Lifestyle at D-Journal.