Name: Alice Wingfield Digby

Business Founded: Wingfield Digby London

Biography: Alice Wingfield Digby is founder and CEO of Wingfield Digby London, a luxury countryside inspired gifts and interiors brand.

The brand has developed a distinctive style with many products incorporating real feathers into the striking designs.

The brand has caught the eye of celebrities and royalty alike, and is stocked at 40 stores nationwide including
Highgrove, Fenwicks and House of Bruar.

In addition to a successful online store, the brand exhibits at many events across the country – even popping up at a private sale by invitation of HRH The Prince of Wales this year.


2 thoughts on “Alice

  1. Kristina Hannah Reply

    This is so inspiring- I am looking to launch my own home interiors firm with unique fabric designs and to see that it could work fills me with confidence and even more ambition! If there is anyway to discuss my ideas with someone further then that would be fantastic!

    • hannahbarltrop Post authorReply

      Hi Kristina,

      Many thanks for your comment. We’re so please that you have been inspired by Alice’s story. We have spoken with Alice and she would be very happy to talk with you about your ideas and give you advice on how to progress them to the next stage (we will email you her contact details). We also have a podcast of Alice speaking at one of our recent events, if you would like a copy please email and we will email it across.

      And don’t forget, we now have the ‘Make It Your Business’ advice forum hosted on mumsnet, where you can receive support and advice from our forum community. Visit at:

Leave a Reply

Your email address will not be published. Required fields are marked *